Privacy Policy


The website www.pureoptical.co.uk (“our website”) is owned and operated by Pure optical Ltd (“we”, “our” and“us”). Pure Optical® Ltd is a company registered in Gibraltar. under company number 112397.  Our registered office is at:-  4 Giro's Passage, Gibraltar.  For the purpose of the Gibraltar Data Protection Act 2004 , Act No. 2004-01 we are a data controller. This privacy policy of Pure Optical® Ltd applies to the website www.pureoptical.co.uk. and ‘you’ the customer. It does not apply to any other website accessed from our site or any social media sites accessed via this site.

Use of Information

The only information we collect is that which you provide whilst completing a transaction on the site.

The information collected may include but not limited to:-

1.     Date of birth.
2.     Contact information including email addresses postal addresses telephone numbers.
3.     Financial information including credit/debit card information.
4.     Name and address of your optician.
5.     Any scanned information you send to us.
6.     Traffic recordings, weblog data and location data.

Please note that the above is not an exhaustive list.

Automatic collection of information includes but is not limited to:-

1.     IP address
2.     Device type
3.     Web browser type and version.
4.     OS
5.     A list of referral sites, your activity and exit target site.
6.     Any other resources you may access.

Please note that this is not an exhaustive list.

We may use your information to:-

1.     Reply to and requests you make of us.
2.     Notify changes to our services.
3.     Collect market research information. These will not be offered to any third party.

Please note that this is not an exhaustive list.


Our site may use cookies and place these on your computer. These cookies and their use complies with current EU Cookie Law. We take great care to ensure that your  privacy is protected at all times.
You may be shown a message requesting that you consent to our use of Cookies. By consenting, you allow us to provide you with the best possible service and user experience whilst visiting the site

The cookies we use are essential to the operation of the site by enabling you to log in to any secure areas of the site and use the shopping cart and billing services. They also allow us to assess how customers navigate the site which in turn then shows us how to improve the functionality to make the site as user friendly as possible. We only use those cookies necessary for the functionality in this respect.

You may delete or turn off cookies at any time although in doing so you may lose any information that improves the efficiency of our site in relation to your personal settings.

About Cookies

Cookies are small files that are stored on your computer when you visit a website. The text stored has a variety of uses and in some cases cookies are required for a website to function properly. A cookie may also be used to improve the visitors experience on a website. A good example of this is when you leave a website that you have logged into, then return back to it at a later stage, the cookie may allow you to remain logged in. The most common use of cookies is for the analysis of browsing patterns to find more detailed information about visitor trends. We use cookies to gather information about your visit, this information is collected in an anonymous form.  Where there is a login process relating to buying products or services from us we also use cookies to store personal registration information so that you do not have to provide it to us again on subsequent visits.

The rules regarding cookies have recently changed, and we have explained below how cookies are used on our website.

We collect information from your visit to our site. This information is only used to track browsing patterns and cannot be used to identify you personally. When we do collect personal information we will make it clear what it will be used for and what we intend to do with it.


Assorted cookies These cookies are set by, and used by, Twitter. These cookies are used to identify your Twitter account (if you have one) so that when you click on a "Tweet" button it can associate that action with your specific Twitter account
Cookie Name Purpose
These cookies are used to collect information about how visitors use our site. We use the information to analyse web traffic throughout our website. This helps us to improve our website and make information easier to find. The cookies collect information in an anonymous form, including the number of visitors to the site, where vistors have come to the site from and the pages they visited.
assorted others
These cookies are set by, and used by, Facebook. These cookies are used to identify your Facebook account (if you have one) so that when you click on a "Like" button it can associate that action with your specific Facebook account.

If you would like to opt out of Google Analytics tracking cookies across all websites visit http://tools.google.com/dlpage/gaoptout

We will respect your privacy and ensure that all sensitive and personal information provided to us is lawfully processed and held in accordance to the  Data Protection Act of Gibraltar 2004. Personal / sensitive information is deemed to be any information that identifies a living individual.

Your information
We will control the data you supply and we agree to collect and control this information in accordance with the Data Protection Act of Gibralter 2004 Our contact information can be found on the contact page of our website.Payment Service Providers

Payment Service Providers

We use third party service payment providers (PSP) to enable the processing of debit and credit card transactions on our behalf.

During the payment process, you may be transferred to pages hosted by the third party PSP in order to complete the processing of your payment. These PSPs are Payment Card Industry compliant and Data Security Standard complaint. The PSPs have sole responsibility as to the security of your transaction.

The PSP has full responsibility for the security of your transaction and data. The PSPs we use will not pass on or share any of your personal information with any individual or any other organisation unless instructed by law.

Disclosure of Information

We may disclose your personal information to the following third parties:-

a.     If some or all of our company assets are acquired by that third party. Personal data about our customers is considered as a company asset and therefore will be part of the assets sold.
b.     If we sell or buy any business or assets. We may disclose yoru information to that third party.
c.     If we are instructed by an authorised representative of the law to do so. This may be for fraud prevention purposes for instance.             


We will not be held responsible for any breach of security unless this is due to our negligence.

Links on this website

We accept no responsibility for content on web sites linked to from this site. Please let us know of any issues and we will immediately remove any external links from this site.

Your Data

You have the right to ask us not to process your personal data to use for marketing purposes. If we intend to use your data for marketing purposes, such as a newsletter, we will ask for your consent first.

Our Contact Details

Requests for information about our privacy statement can sent through our contact form. If you prefer to write to us, our address can be found on our contact page.