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Optical Advice & FAQs

What Optical Services are offered by Pure Optical?

Optical dispensing services are included in the supply of prescription optical appliances ordered via our website. These services are provided by P O Limited. and represent a minimum of 35% of the total price charged excluding VAT of the appliances shown on our website. This optical dispensing charge is in relation to the availability of general optical advice given by our qualified ophthalmic optician or an optical consultant working under the supervision of our qualified optician, in relation to fit, comfort wear times, suitability of the appliance, prescription checking, eye care and handling. This charge is specific to prescription optical appliances. Therefore, no dispensing charge is levied for any non- prescription goods ordered through this site.

How do I know when to get my eyes tested?

You can take advantage of our eye test reminder services by inputting the date of your last eye test in the My Account area.  

Do I need to upload my specification to place an order with Pure Optical?

No, this is not necessary. We trust you to carefully check that you have provided the correct details of your prescription. Please do this with care as we will not be able to accommodate any returns on contact lenses ordered in error once the packaging has been opened. If you wish, we can check your prescription with our optician but we would only do so with your explicit permission.

How do I know when to have my eyes checked?

We recommend doing this annually via our free reminder service or in the event your eyesight deterioriates or you experience any discomfort with your lenses, then we would recommend referring you to our optician services.

Where do I find my prescription details when placing an order?

We appreciate that it can be a little intimidating when entering your prescription online for the first time, so we have written a comprehensive guide on how to do this which you can find here. If you’re still a little stuck or need any further guidance, please email cs@pureoptical.co.uk or click on the Help button which you will see on every page of the website in the bottom right-hand side.

What Delivery Options do Pure Optical Offer?

We offer a free standard delivery service on all overs over £45, otherwise if you’re in a hurry we provide a faster premium delivery service for £3.99. Where specific prescriptions are in stock, we will endeavour to offer same day despatch on orders placed before 3pm. All of our packaging fits comfortably through standard-sized letterboxes and you will receive tracking notifications from Royal Mail once your order is despatched and again once it has been delivered.

My order has been dispatched but has not arrived. What do I do?

In our experience, 99% of all orders placed using our Standard Delivery service will arrive no later than 5 working days after despatch. In the unlikely event that you have still not received your order, please contact us on cs@pureoptical.co.uk. If you have specified a business address, please double-check with your Reception or Postmaster personnel to confirm that they’re not holding it on your behalf.


What payment options are available shopping with Pure Optical?

We accept all major credit and debit cards offered by Visa, Mastercard and American Express and for your added convenience you may also pay by PayPal.

Can I order a single box of lenses?

You are most welcome to, however we would strongly recommend buying multiple boxes (daily contact lenses, monthly contact lenses, two weekly lenses) to benefit from our free standard delivery service. If you wear a different brand or product in each eye, you have the ability to select one eye on your chosen product’s page.

Optical Advice

Should you require optical advice before placing your order, please use the form below. Our responses will typically be in the form of a direct answer to your question, a referral to an answer on our blog in our helpful articles or we might recommend referring the question to our optician.